San Juan – Kia Corporation announced during the 2026 FIFA World Cup , the launch of their film Heroica as an official mobility patron of the event, the brand means to create memorable experiences for fans all around the world, bringing the company’s slogan “Inspiration connects us all” through football, mobility and shred inspirational moments. […]
San Juan – Kia Corporation announced during the 2026 FIFA World Cup , the launch of their film Heroica as an official mobility patron of the event, the brand means to create memorable experiences for fans all around the world, bringing the company’s slogan “Inspiration connects us all” through football, mobility and shred inspirational moments.
Based on KIA’s Official Match Ball Carrier program (OMBC) and the KIA OMBC Cup 2026™ — initiatives that bring young players all around the world to the 2026 FIFA World Cup — the film captures the voyage of a player of the new generation that steps onto the biggest stage of football. It captures moments of anticipation, nervousness and emotion demonstrating how these emotions mark the beginning of a new chapter full of opportunities and inspiration. Through the content, KIA highlights its commitment to empower the next generation, while it progresses in the long run its vision for the FIFA association: connect fans, players, and the global football community through shared experiences and cultural exchanges.
“The 2026 FIFA World Cup is a global scene in which KIA is redefining the way that fans connect with football and mobility. Through bold and immersive experiences, we are taking our brands vision “Inspiration connects us all” to reality, while we go beyond mobility to create more profound and powerful connections that echo in the whole world.” Said Abiezer Rodríguez, KIA’s Puerto Rico commercial director.
With the start of the 2026 FIFA World Cup ™, KIA is introducing a series of participation activities of fans to give life to its campaign ‘Inspiration connects us all’ during key points of the tournament, including stadiums and fan zones in the major cities of the host countries.
Since 2007, KIA is has been and official partner of FIFA’s, the world governing body of football. As the organizations official mobility partner, KIA will provide transportation, autonomous driving technologies, and future mobility services at FIFA’s global events and tournaments until 2030.
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About KIA Corporation
Kia (www.kia.com) is a global mobility brand with the vision to create sustainable mobility solutions for consumers, communities and societies around the world. With 52.000 employees around the world, a presence in more 190 markets and manufacturing facilities in six countries, the company sells today around three million vehicles a year. KIA is leading the way in making electric and battery-electric vehicles more widespread and developing an ever expanding range of mobility services, encouraging millions of people around the world to explore the best ways to get around. The company’s brand slogan –‘Movement that inspires’ — reflects KIA’s commitment to to inspiring consumers through it precuts and its services.
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