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Bad Bunny Becomes First Latin Artist to Surpass $1 Billion in Tour Revenue Without Performing in English
Media & Entertainment

Bad Bunny Becomes First Latin Artist to Surpass $1 Billion in Tour Revenue Without Performing in English

Europe — Bad Bunny has become the first Latin artist in history to generate more than $1 billion in touring revenue without performing in English, according to Billboard magazine. Based on data compiled by Billboard Boxscore, the Puerto Rican superstar has earned $1.08 billion and sold 6.4 million tickets across 260 reported concerts, including performances […]

Caribbean Business Staff
Combined Advertising: Strategies are Needed to Face the Evolution of Media
Media & Entertainment

Combined Advertising: Strategies are Needed to Face the Evolution of Media

The accelerated changes in communications technology have brought significant shifts not only in the way media outlets operate, but also in the way the public interacts with them. During the early development of digital technologies, consumers passively accessed advertising across different media. That is no longer the case. Today’s consumers/users maintain interactive relationships with both […]