Europe — Bad Bunny has become the first Latin artist in history to generate more than $1 billion in touring revenue without performing in English, according to Billboard magazine. Based on data compiled by Billboard Boxscore, the Puerto Rican superstar has earned $1.08 billion and sold 6.4 million tickets across 260 reported concerts, including performances […]
Europe — Bad Bunny has become the first Latin artist in history to generate more than $1 billion in touring revenue without performing in English, according to Billboard magazine.
Based on data compiled by Billboard Boxscore, the Puerto Rican superstar has earned $1.08 billion and sold 6.4 million tickets across 260 reported concerts, including performances between 2017 and 2019, his 2022 El Último Tour del Mundo, and his current Debí Tirar Más Fotos world tour.
According to Billboard, fewer than 25 artists have surpassed the $1 billion mark in Boxscore’s 40-year history, making Bad Bunny the first Latin artist—and the first non-English-language performer—to achieve the milestone.
His ongoing Debí Tirar Más Fotos tour has already generated $360 million and sold 2.4 million tickets in its first 41 reported shows, including 10 sold-out concerts at Madrid’s Riyadh Air Metropolitano Stadium between May 30 and June 15.
Those Madrid performances alone sold 623,000 tickets, helping push the tour’s attendance to 2.36 million—surpassing the 1.81 million tickets sold during Take That’s 2011 Progress Live tour.
Before arriving in Spain, Bad Bunny performed across Colombia, Chile, Argentina, Brazil, Japan, Australia and Portugal, among other countries, excluding the United States.
Billboard noted that the first reported European leg of Debí Tirar Más Fotos has already become the biggest tour of Bad Bunny’s career in both revenue and attendance, surpassing 2022’s World’s Hottest Tour, which grossed $314.1 million and sold 1.9 million tickets.
With 15 additional dates still to be reported before the tour concludes in Brussels on July 22, industry estimates project total revenue could exceed $450 million.
This is not the first time Bad Bunny has broken barriers for Latin and non-English-language artists. In 2020, El Último Tour del Mundo became the first all-Spanish-language album to reach No. 1 on the Billboard 200 chart. In 2022, he became the first non-English-language artist to top Billboard’s year-end Top Artists ranking.
Earlier this year, he also became the first artist to win the Grammy Award for Album of the Year with a fully Spanish-language album, Debí Tirar Más Fotos.
