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Beyond the Comfort Zone: What Jonathan Braswell and Chance Millon Learned About Building a Business in Puerto Rico

A new episode of The Blueprint follows two foreign entrepreneurs who faced their fears and stayed focused on their goals

El Blueprint·By Claudia Guerrero··2 min read
Beyond the Comfort Zone: What Jonathan Braswell and Chance Millon Learned About Building a Business in Puerto Rico
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For Jonathan Braswell and Chance Millon (in the cover picture above), the comfort zone is not a place to stay. It is a philosophy they both share, and it is what led each of them to an island in the Caribbean to start a business.

Braswell, head of Executive Services PR, a tax consulting firm, and Millon, business development director in the solar panel industry, sat down with Alberto Bacó in the new episode of The Blueprint to discuss how, for both of them, leaving behind what is familiar to build a business in a completely different place takes more than determination.

“You can’t resist change so much, or learning about other ways of life, especially when you move to an island so far from where you grew up,” Braswell said.

Jonathan Braswell

Growing up in a small rural town in Alabama, with a firefighter father who wanted him to follow in his footsteps, motivated him from an early age to always aim higher. That is why he now leads a company that advises entrepreneurs and investors on tax planning, setting up operations and complying with the requirements of Act 60, Puerto Rico’s tax-incentive law, with the goal of helping others achieve what he was able to.

Unlike Braswell, Millon had the chance to travel internationally from a young age and experience different cultures. Seeing the world gave him an openness to new experiences, which led him to move to Puerto Rico in 2023 to establish his own company, Millon Development. He acknowledges that not everyone welcomed his move with support when he announced it. Some met it with skepticism.

“You have your doubts, but you have to believe in yourself, stay focused and keep moving forward. In our firm we call ourselves soldiers: you have to keep going, no matter how much noise there is around you,” he added.

To learn more about the careers of both entrepreneurs, tune in to the episode next Tuesday, Nov. 3, on YouTube, Spotify or here at caribbean.business.

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