Miami, (EFE) — Barron Trump, the youngest son of President Donald Trump, has launched a yerba mate beverage brand called SOLLOS in Florida — a name inspired by the Spanish word for sun — priced at $39 for a 12-pack. The company is headquartered in Palm Beach, home to the president’s Mar-a-Lago club, and was […]
Miami, (EFE) — Barron Trump, the youngest son of President Donald Trump, has launched a yerba mate beverage brand called SOLLOS in Florida — a name inspired by the Spanish word for sun — priced at $39 for a 12-pack.
The company is headquartered in Palm Beach, home to the president’s Mar-a-Lago club, and was co-founded by the 20-year-old, who serves as director, alongside “a group of close friends between the ages of 19 and 23 who grew up in South Florida,” according to the company’s website.
The product currently available — sold online and at select Florida retail locations — is a 12-pack of organic Brazilian yerba mate with pineapple-coconut flavor, raw organic honey, five grams of added sugar, 120 milligrams of natural caffeine, and 50 calories per can. The drink received USDA organic certification last week.
The brand’s pitch leans into the sun-to-sundown lifestyle angle: “SOLLOS is designed around the cycle of the sun, making it a versatile drink you can enjoy throughout the day — from a refreshing start to kick off your morning, to an afternoon pick-me-up, and even as a mixer at night.”
SOLLOS is one of Barron Trump’s most visible business ventures to date. In 2024 he co-founded a real estate company that he dissolved after his father’s election victory. He enrolled that same year at NYU’s Stern School of Business, having graduated from Oxbridge Academy in West Palm Beach — the Florida city where the president established his residency during his first term (2017–2021).
The launch comes amid growing scrutiny of the Trump family’s expanding business interests. The president’s sons Eric and Don Jr., along with son-in-law Jared Kushner, have faced mounting criticism from Democratic lawmakers and watchdog organizations over allegations of influence peddling and conflicts of interest.
