From electric mobility to iconic off-road heritage, Stellantis showcased its latest strategy for Puerto Rico with launches from Jeep®, FIAT® and RAM.
San Juan- Stellantis Puerto Rico unveiled a series of product launches and brand initiatives during its “Puerto Rico Nos Une” event, highlighting the company’s continued investment in the local market through Jeep®, FIAT® and RAM.
The event marked four major announcements: the celebration of Jeep®’s 85th anniversary, the debut of Jeep®’s new locally developed campaign “Así se vive Puerto Rico” (This Is How Puerto Rico Lives), the official arrival of the FIAT® Topolino to Puerto Rico and the introduction of RAM’s new campaign “Nothing Stops Us” (“Nada Nos Detiene”).
“Puerto Rico Nos Une represents the way Stellantis views this market: as an island that is diverse, dynamic and deeply connected to our brands,” said Ricardo García, general manager of Stellantis Puerto Rico.
Jeep® marks 85 years
As part of the celebration, Jeep® introduced limited-edition 85th Anniversary models now available at local dealerships.
The brand also launched “Así se vive Puerto Rico,” a campaign created specifically for Puerto Rico that showcases the island’s culture, landscapes and everyday sense of adventure.
FIAT® Topolino arrives in Puerto Rico
One of the event’s highlights was the launch of the FIAT® Topolino, Stellantis’ all-electric micromobility vehicle designed for short-distance transportation in communities, marinas and residential areas.
The vehicle is offered in two versions: Topolino and Topolino Dolce Vita.
Key specifications include:
- 5.4-kWh lithium-ion battery
- Approximately 46 miles of driving range
- Four-hour charging time
- 2.22 cubic feet of storage
- Starting MSRP of $13,995
RAM launches “Nothing Stops Us”
RAM also introduced its new local campaign, “Nothing Stops Us,” which emphasizes resilience, hard work and the entrepreneurial spirit of Puerto Rico.
According to Stellantis, the campaign reflects the determination of Puerto Ricans who continue moving forward despite challenges while reinforcing RAM’s identity as a dependable work and lifestyle brand.
With these announcements, Stellantis said it continues expanding its portfolio to meet the evolving needs of Puerto Rican consumers across multiple mobility segments.
