Created by Saxboy Billy, it became the unofficial anthem for travelers
Puerto Rico’s latest viral travel anthem—the “Puerto Rico song” that swept social media with hundreds of millions of plays—has officially transitioned from an online sensation to a tourism showcase.
Discover Puerto Rico released an official music video and sing‑along version today, expanding the fan‑created hit into a formal destination‑marketing project filmed across some of the Island’s most iconic and community‑rooted locations, according to a statement.
Created by Bill Stiteler, known as Saxboy Billy, the song quickly became an unofficial anthem for travelers dreaming of Puerto Rico. Its momentum online inspired user‑generated content, singalongs, and widespread engagement, ultimately prompting Discover Puerto Rico to collaborate with Stiteler to bring the song to life through a full production filmed across multiple regions of the Island.
Jorge L. Pérez, CEO of Discover Puerto Rico, said the organization recognized the song’s potential early on. He noted that the project reflects the power of organic storytelling and the emotional connection people form with Puerto Rico. “What began as a song created by a fan became an extraordinary opportunity to showcase the energy, creativity, and diversity that define Puerto Rico,” Pérez said, adding that the video highlights both iconic landmarks and the communities and traditions that shape the Island’s identity.
Stiteler said he never expected the song to resonate so widely. He described Puerto Rico as a place that leaves a lasting impression and said the opportunity to film an official music video across the Island was beyond anything he imagined when he first created the tune.
The production transforms the song’s lyrics into a visual journey, spotlighting destinations that extend beyond traditional tourist routes. While San Juan and Caguas anchor the narrative, the video highlights the richness found throughout Puerto Rico’s regions, towns, and cultural hubs. Filming locations include Old San Juan, El Morro, Distrito T‑Mobile, Toro Verde Urban Park, downtown Caguas, Balneario Monserrate, Terruño and the Kioskos de Luquillo, and Las Croabas in Fajardo. The video showcases Puerto Rico’s food, music, outdoor adventures, and hospitality, reinforcing the Island’s appeal as a year‑round destination.
To complement the launch, Discover Puerto Rico released a sing‑along version on YouTube featuring a playful coquí guiding viewers through the lyrics. Storm Tussey, the organization’s Chief Marketing Officer, said the team saw the song as more than a viral trend. “The song captured the joy, pride, and energy that people feel when they experience Puerto Rico,” Tussey said. She added that bringing Stiteler to the Island allowed the organization to celebrate that authenticity while highlighting Puerto Rico’s diversity beyond its capital.
The project also spotlights local brands, including Arrecife swimwear and Malta, the official beverage partner of the music video. Its release aligns with one of Puerto Rico’s most vibrant seasons, as summer brings warm ocean temperatures ideal for snorkeling, diving, sailing, paddleboarding, and kayaking. Seasonal experiences such as bioluminescent bays at their brightest, leatherback sea turtle nesting and hatching, beginner‑friendly surfing conditions, and celebrations like Piña Colada Month in July and Rum Month in August further enhance the Island’s appeal.
Discover Puerto Rico hopes the video will inspire travelers to explore beyond San Juan and experience the communities, landscapes, and traditions showcased throughout the production. The official music video and sing‑along version are now available across Discover Puerto Rico’s digital platforms. Travelers can watch the video and explore seasonal travel offers at DiscoverPuertoRico.com.
